How to make a marketing budget work for you in the 3-month project.

In the next three months, I will work with you to analyze your company team’s current situation, identify opportunities for improvement, and implement solutions that will boost the marketing, media, brand and CRM’s activities to bring real ROI.

Your marketing will take a turn from being an expenditure to being a tangible asset!

Bratislava. Prague. Wien. Warsaw.

How to Cut Your Marketing Waste by 50%: A Data-Driven Guide

If you’re like most marketers, you’ve probably wondered how to measure the effectiveness of your advertising campaigns. You’ve probably heard the famous quote attributed to John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Well, wonder no more, because in this blog post, we’ll show you how to use data and analytics to track your ad performance and optimize your budget.

Step 1 is to define your goals and key performance indicators (KPIs) for each campaign. What are you trying to achieve with your ads? Do you want to increase brand awareness, generate leads, drive sales, or something else? Depending on your objectives, you’ll need to measure different metrics, such as impressions, clicks, conversions, cost per action, return on ad spend, etc.

Step 2 is to set up tracking and attribution tools to collect and analyze your data. You’ll need to use a combination of platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, etc., to track how your ads are performing across different channels and devices. You’ll also need to use attribution models, such as last-click, first-click, linear, or data-driven, to assign credit to each touchpoint along the customer journey.

Step 3 is to test and experiment with different variables to find out what works best for your audience and your goals. You can use methods such as A/B testing, multivariate testing, or split testing to compare different versions of your ads, such as headlines, images, copy, call-to-action, etc. You can also use techniques such as remarketing, lookalike audiences, or geo-targeting to reach the right people at the right time with the right message.

The final step is to get in touch with me and let me help you evaluate your results and make data-driven decisions on how to allocate your budget. As a marketing expert and advisor with over 20 years of experience in the industry, I can provide you with insights and recommendations that will boost your ROI and reduce your waste. I can also help you implement the best practices and strategies that I’ve shared in this blog post and tailor them to your specific needs and goals.

And don’t worry if you think that this approach is too complicated or expensive for your small or family business. I have worked with many clients, from family businesses to big brands, who have successfully applied these methods and achieved amazing results. You don’t need a huge budget or a fancy team to measure the effectiveness of your advertising campaigns. You just need the right tools, the right guidance, and the right mindset.

So there you have it: a simple and effective way to measure the effectiveness of your advertising campaigns and make smart decisions on how to optimize your budget. By following these steps, you’ll be able to stop guessing and start knowing which half of your marketing budget is wasted. And who knows, maybe you’ll even find out that none of it is wasted at all!

Contact me today and let’s work together to take your marketing to the next level!živica-73776711

Recycle or waste

Daniel Živica

Imagine you could know exactly which half of your marketing budget is wasted.

Imagine you could optimize your media, digital, data and brand initiatives to deliver world-class performance and ROI. Imagine you could transform your business with the help of a C-level consultant and marketing operations expert who has a proven track record of leading teams, creating value and igniting innovation.

That’s what I do. I’m Daniel Živica, the owner of Lead Masters a consulting company © that helps you make your communications budget an investment with the returns, not an expense. I work with small and medium sized businesses, family business and corporations, as well as non-profit organizations across various sectors and regions, applying the values of emotionally mature management, integrity and humanity. Becasue that is how I led the agencies of the biggest comms holding in the world.

Don’t settle for less than you deserve. Let me help you enjoy the results.

Please reach out by e-mail right away:

Lead Masters a consulting company © is a registered trademark in the European Union since 2021, protecting the value and IP rights of our know-how and outcomes. If you want to learn more about how I can help you achieve your goals, visit my LinkedIn profile or click below for more details.

#roi #marketing #media #digital #data #transformation #clientcentricity

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Lead Masters a consulting company ® is registered EU trademark.

Digitopia and Lead Masters seal the strategic partnership.

Press release. London, Istanbul, Prague, Bratislava, April 6th 2022


Digitopia, which helps clients around the globe to boost and move forward on the digital maturity journey, and Lead Masters a consulting company ® found a perfect match with a strategic partnership whose main goal is to bring user-friendly, resource-effective, and solution-neutral recommendations on business, digital, technology, and operations, supporting businesses on their transformative endeavors in the Czech Republic, Slovakia and other markets of Central Europe. 

Daniel Živica, C-level Consultant and Business Owner, commented: “From the very beginning, I was attracted and fully drawn in by compelling, user experience, well designed, and hands-on approach to Digitopia’s solution and the potential of such partnership can bring to the scale of businesses around CE region. There is a perfect match in our values and pursuit of the market offering that is tangible, neutral, and always hands-on combining my digital and marketing management skills with extremely strong knowledge and benchmarking base that sits within Digitopia’s enterprise in London and Istanbul. Not only do we offer a time and cost-effective transformation journey boost that produces tangible recommendations and is fun to work with, but also results in great client management experience, and the success measures backed by a global client list, technology dissemination, and digitally wise start-ups’ know-how, even with a scientific background.”

Halil Aksu, Digitopia Co-founder, digital entrepreneur, and transformation trail-blazer said: “We initiated a great collaboration with Lead Masters. We are very excited about this partnership since it will open the doors to Central and East Europe. As Digitopia, our aim has always been to bring light to the digital transformation darkness. Now, with the support of Daniel and Lead Masters, we cannot wait how we raise the impact  of our activities in Central Europe.”

Digitopia and Lead Masters a consulting company ® will be more than happy to talk and reveal more details on the potential of digital maturity cooperation.

Please contact Lead Masters at:

SirmioneCG and Lead Masters forge strategic partnership

SirmioneCG, Beijing and Lead Masters forge a strategic consultancy partnership.

We are delighted to announce that a new strategic business partnership has been developed and sealed between the Chinese consulting company SirmioneCG, based in Beijing and the European consulting company Lead Masters, operating mainly from Bratislava and Prague.

The strategic partnership is eager to build cooperation client capacities and scale up the services in market entry, finance, legal and integrated marketing consultancy services to open up and boost the business opportunities for large, SMEs or individual businesses between China, Central Europe and European Union. 

Ms Lucy Luo, Managing Director, SirmioneCG, said: “I am very excited about our partnership and leverage each others strengths, resources at the expertise and regional level in Business&Financial management and integrated marketing fields. The theme of 2022 is Connection and symbiosis, this partnership reflects a spirit for thriving in the post-pandemic future and better contribution to our clients and society.”

Mr Daniel Zivica, C-level Consultant and Business Owner, Lead Masters: “It has been with great joy that we quite immediately found excellent chemistry and views overlap between our two operations. Lucy and I were convinced that moving with velocity and energy into a strategic partnership makes perfect sense while building up mutual consultancy capacities, shared knowledge base and new business pipelines are the next steps for 2022.”

“The best element to it” – Daniel Zivica continues, “is a unique positioning of the genuine collaboration understanding of China – EU individual markets and specific B2B client needs there, joining forces and harnessing the professional C-level skills of East and West resulting in cutting edge outcomes.”   

Lucy Luo concludes: “We both look to the near future with a vision to help both European and Chinese businesses explore new markets opportunities, scale-up clients’ customer base, provide them with the growth supportive consultancy services and localised company governance advisory. The top-notch marketing consultancy and sharing marketing technology know-how and market insights are probably the most thrilling part of our new pan-regional offer, indeed.”

For more information about SirmioneCG please visit :

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